where sea lore meets strategic storytelling
Working with the sea is more than just a job—it’s a calling, a deep and ancient vocation.
Since time immemorial, mariners have crafted tales to translate the essence of life on the water into narratives that resonate with people ashore.
In every project I take on, I strive to honour that heritage, bringing the depth and soul of the sea into modern communication.
fishermen always tell the best stories…
That same passion that drove mariners to spin folklore by firelight and belt out their experience in rousing sea shanties endures in the marine industries today. While the delivery may not take place at a mug up by the glow of the kerosene light, the desire to share the profound experience of being at sea informs how brands communicate their work.
I understand both the nuances of the industry and the power of language, ensuring that your narrative becomes a vessel for your values, expertise, and vision.
Without a carefully crafted narrative, the heart of your work—your dedication to the craft, your innovations in sustainability, your role in feeding the world—can be lost in the noise.
By partnering with a modern storyteller who understands the tide of trends as well as the trade, you not only gain clarity and control over how your brand is perceived, but you also ensure that the depth, richness, and purpose of your mission reach the audiences who matter most.
i may be inspired by history, but i don’t live there…
Some things are steadfast. The desire to connect through shared values, rally behind a cause, have our excitement celebrated and our fears quelled. These inalienable human truths do not change - how we deliver them does.
I use modern digital strategy intermingled with the human desire to be seen and understood (aka. relatability) to bring your unique brand narrative to life with clarity, depth, and a touch of maritime magic.
what i Do
Copywriting: Precise, impactful language for those with a catch, idea, or opportunity to sell.
Website copy
Email newsletters & sequences
Sales Pages, One-Pagers
Product descriptions
Content Writing: Entertaining, curiosity-building creative writing for those with skills, knowledge, and laughs* to share.
Video Scripts (long & short form)
Articles, & blog posts
Social media content
Brand Narrative Strategy: Something deeper, cohesive and timeless for those with a story to tell.
Brand Voice Guide
Core Brand Story Development
Brand Narrative Audit & Edit
what i actually Do
i tell your story, woven seamlessly throughout every piece of your written presence in a way that holds your audience delightedly captive, strengthens your voice, shares your vision, and inspires action.
*never underestimate the power of giggles. your people will remember how you made them feel. make them feel giddy like the first fish just landed on opening day.
my target species
I partner with responsible harvesters and producers, B2B and B2C brands, organizations, and leaders within the food and marine sectors. You may be a new seafood startup looking to anchor your brand narrative, or an established business seeking to reimagine your story - if your work is tied to the water, I can help you communicate it in a way that sounds and feels like you.
never approach a challenge as if it’s impossible.
if you’re going after moby dick
bring the tartar sauce
-h. jackson brown jr
